When it comes to recycling, some days I think the carrot approach is right. Some days I think the stick is right.
And some days, I want to be wielding that stick. Quite forcefully.
Edinburgh City Council have opted for the carrot. Their staff will be lying in wait around the city to catch unsuspecting recyclers and "reward" them with a £10 voucher.
Firstly, I've never been convinced that rewarding people who do something anyway is a good approach. Surely fining people who don't recycle would be a better incentive to get folks carting their Irn Bru cans to the nearest aluminium bin?
And secondly, consumption produces the need for recycling. So Edinburgh are rewarding people who recycle with a voucher encouraging them to consume more, and therefore produce more waste. Surely nonsensical?
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