I overheard the end of a story at the Scottish Green Party conference the other week, where someone was telling of hearing a government minister regale a meeting about all the things they were doing to combat emissions.
"Yes," said the person, "but what are you going to STOP doing?"
It's equally important to encourage people to curb some activities.
One of my work colleagues last weekend couldn't understand how I could own a car but not drive to work. The fact that she didn't drive to work for five years before she bought her car was of no consequence - in her mind, if you owned a car then you gave up using public transport and drove everywhere.
That mindset isn't being helped by the Scottish Government, who have dropped a raft of proposals that may have gone some way to limiting car use, from speed limit changes to charges for parking at your workplace.
The government are good at announcing the carrot, but shy away from the stick.
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