Wednesday, September 29, 2010

Would Anyone Like Any Toast?

At one point during his speech yesterday, new Labour leader Ed Miliband told his party that they needed to change their attitude from the current one of "knowing the cost of everything and the value of nothing".

While I'm sure the Labour rank-and-file were happy to get their scolding, it reminded me of something which was featured on this week's edition of Click, the BBC's technology show.

The Toaster Project sees an artist called Thomas Thwaites try to build a toaster, from scratch.

Now you might be thinking, that's easy. Buy a plug, buy an element, buy a spring...

Thomas obviously decided that was too easy as well. When I say he's making it from scratch, I really do mean from scratch - he mines the raw materials himself!

So why go to all the trouble of making a toaster? In part, he's trying to highlight the scale of global industry, and the fact that we think very little about what we do to the planet just so that we can buy a toaster for £3.99.

While there's no picture of the finished "product" on the website, Click does show it during their segment which you can see here - just don't expect shiny moulded plastic!

And definitely don't expect this:


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