The Guardian is reporting that the two biggest players in the "green" online store market are to merge. Ethical Superstore and Natural Collection should have combined sales of around £8million, which isn't bad I suppose!
I like Ethical Superstore, but I have to admit that I stopped buying at Natural Collection a couple of years ago because their online order form refused to recognise my address, even if I typed it in instead of relying on their computerised system. I was left reliant on the goodwill of a bloke from a neighbouring block of flats whom I had never met, or chasing couriers down the street who had decided to give up on trying to find my flat. I ultimately concluded it wasn't worth the hassle and stopped buying from them. So let's hope that when they do merge, they use Ethical Superstore's technology!
I like Ethical Superstore, but I have to admit that I stopped buying at Natural Collection a couple of years ago because their online order form refused to recognise my address, even if I typed it in instead of relying on their computerised system. I was left reliant on the goodwill of a bloke from a neighbouring block of flats whom I had never met, or chasing couriers down the street who had decided to give up on trying to find my flat. I ultimately concluded it wasn't worth the hassle and stopped buying from them. So let's hope that when they do merge, they use Ethical Superstore's technology!
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